In 1934, when WLW increased its power from 50 kW to 500 kW, all other clear-channel stations were operating at 50 kW or less. frequently increased the station’s wattage as technology and regulation allowed. The station’s creator and owner, an entrepreneur, inventor, and manufacturer named Powel Crosley Jr. WLW had operated on one of forty designated clear channels since 1928. These stations operated on “cleared” frequencies that the government assigned to only one station to prevent interference. One solution was high-powered, clear-channel stations that could blanket large swaths of the country with a strong signal. The challenge was how to reach these areas, many of which received few or no radio signals in the mid-1930s. Since radio’s beginnings in the early 1920s, industry and government leaders promoted it as the great homogenizer, a cultural uplift project that could, among other things, help modernize and acculturate rural areas. Digital Image © The Museum of Modern Art / Licensed by SCALA / Art Resource, NY
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